Commission to begin enforcing AI Act and new transparency rules from Aug 2, 2026
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Summary
The European Commission announced that from Aug 2, 2026 the European AI Office, together with national authorities, will begin enforcing the AI Act, and new transparency rules will start to apply. Chatbots must tell users they are dealing with AI, deepfakes must be labelled, and AI-generated content must carry machine-readable marks. The European AI Office can enforce rules for general-purpose AI model providers, and enforcement also begins for transparency obligations and prohibited practices, shared with national authorities and the European Data Protection Supervisor. The European AI Office will be supported by the Scientific Panel, made up of 60 independent experts, and has launched complaint and whistleblower tools. A first list of more than 180 signatories to the Code of Practice on transparency of AI-generated content was published.
Why it matters
Providers of general-purpose AI models and operators of chatbots and generative systems face enforcement of existing obligations. The document says the AI Omnibus postponed high-risk rules to Dec 2, 2027 and Aug 2, 2028, and new prohibitions on non-consensual sexually explicit content and child sexual abuse material apply from Dec 2, 2026.
- Parties involved
- European Commission; European AI Office; European Data Protection Supervisor; Scientific Panel
- Document number
- IP/26/1714
- Primary source
- European Commission (ec.europa.eu)
Source retrieved: . Sources are often in other languages; links open the original. - Topics
- General AI governance · Transparency & labeling · Deepfakes & synthetic media