Commission publishes guidelines on AI Act transparency obligations for providers and deployers
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Summary
On Jul 20, 2026, the European Commission published guidelines to help providers and deployers of AI systems meet the transparency obligations of the AI Act, which start to apply on Aug 2, 2026. The guidelines clarify who must comply with the rules on interactive AI systems and on the marking and labelling of AI-generated content. They explain concepts such as chatbots, synthetic content, deepfakes and AI-generated text on matters of public interest, give examples of exceptions such as spelling and grammar correction, and explain how compliance may be demonstrated, including through adherence to a code of practice. The guidelines complement the Code of Practice on Transparency of AI-generated content.
Why it matters
Providers and deployers of chatbots, generative AI and deepfake tools are told how the transparency rules apply to them. AI systems placed on the market before August 2026 must comply with the marking and detecting obligations from Dec 2, 2026. Enforcement powers of the Commission and national authorities begin on Aug 2, 2026.
- Parties involved
- European Commission; AI Board
- Document number
- IP/26/1653
- Primary source
- European Commission (ec.europa.eu)
Source retrieved: . Sources are often in other languages; links open the original. - Topics
- Transparency & labeling · Deepfakes & synthetic media · General AI governance